Greek mythology is filled with beautiful myths and legends that are told of the Gods and Goddesses who shaped society, won fantastic battles and overcame heroic challenges. The goddess Athena was the daughter of Zeus. It was said, she was born – fully formed and adorned in battle armour ready to fight. She is associated as the goddess of wisdom, craft and warfare and is the sister of Ares, the God of War. Athena is a symbol of sheer strength and determination and never let her femininity limit or silence her. She is a symbol of strength, courage and is equipped with a powerful mind for strategy and logic. She is known for her empowerment, strength and heroic endeavours – particularly in showing up her male counterparts which we, of course love!
Who is Athena & why is the Project named after her?
The story of choosing a name for The Project was not easy for our Founder, and it in fact took two separate signs from the Universe for her to realise that the name destined for this organisation had been close by all along.
When Jordyn, and her partner Nick, moved in together in December 2021, they decided to adopt a kitten. Nick, having known Jordyn for less than two months was unaware of her deep interest and love of Greek mythology. Not knowing this, Nick suggested the name “Athena” for the kitten because, in his words, she was ‘quite brave, bold and seemed stronger than the others.’ Jordyn agreed, and so, they brought home “Athena” (pictured below) and my goodness did she take after her namesake - although she is much more war like, than she is wise!
The second sign was at a Sunshine Coast market. On a random Saturday, Jordyn an Nick took a trip to Eumundi to enjoy a coffee, some food and the sunshine. After walking past a stall with hand drawn contemporary artworks from a local artist there was something about an image that jumped out at Jordyn. She seemed drawn to it. When the artist asked Jordyn if she would like to ‘meet’ the feminine figure she had chosen there was no way she could have known who she had chosen – from a pile of over 50 portraits. The Artist flipped through her folder of cards and biographies introduced Nick and Jordyn to ‘Athena,’ - the deity and goddess of the sun, moon and water.
And so, when the time came to choose a name, there was no going past Jordyn’s connection to the goddess Athena and the power she possessed. The Athena Project was born, with the hope that one day the strength, bravery and power that Athena is, would unite women veterans and their allies. At a presentation, shortly after soft-launching The Project, Jordyn spoke with a lovely lady who came from a Greek family. She told Jordyn, that in addition to all that Athena was and is, that she was always on the winning side and to Jordyn, that felt like an omen and a sign that This Project and the community behind it, were bound to go places.
Every visual aspect created for The Athena Project was crafted with intention. From the hand drawn eucalyptus illustrations seen in the logo and brand elements to the carefully curated colour palette and chosen typography, this brand is backed by intentionality. A unique touch that was included in the brand identity was the inclusion of eucalyptus, Australian flora, as it symbolises strength, protection, and abundance. First Nations people practiced burning eucalyptus leaves to purify and negate negative energy and saw eucalyptus as a sacred plant. The circular shape of the illustration represents the connection and unity of people coming together as one which ties heavily back to the core values of this project.